After Sales

Due to the generally low commercial credit at present, many of the risks faced by enterprises are caused by customers not being able to collect payments in a timely manner after sales. The problem of no return of goods and payments has become a major obstacle to the normal operation of enterprises. Based on past personal experience and experience, the author proposes the following 12 countermeasures for reference.


1. The transaction amount should not be too large for new customers or uncertain old customers, whether they are selling on commission or on credit. It is better to travel multiple times, settle accounts multiple times, and sharpen one's mouth a few times, than to seek convenience and save trouble by entrusting a large number of goods to the other party for sale or credit. It is important to note that the more debts you owe, the harder it is to recover them.
Many sales personnel have the experience of some new customers who immediately need to purchase in large quantities without asking about quality, price, or any additional conditions. They fully comply with all the requirements put forward by the seller, which poses the greatest risk to customers.


2. The risk of no return of goods or payments is sometimes caused by salespeople. Some salespeople are afraid that the product cannot be sold (especially for products that are vulnerable in the market), so they use consignment or credit sales methods when they are unsure of the customer's credit status, resulting in significant losses to the enterprise.
To avoid this situation, a "buying and selling system" can be implemented between the enterprise and sales personnel, where the enterprise collects payment from sales personnel based on a 100% payment standard, and the customer's payment is collected by sales personnel. This method places the risk responsibility of no return of goods or payments on the sales personnel, who will think twice before taking action when supplying to customers with certain risks. Once there is a situation where goods and payments cannot be recovered, they will do everything possible to recover them, otherwise it will directly harm their own economic interests. This is the most effective and simple way to mobilize the sense of responsibility and work enthusiasm of sales personnel, which is much more effective and simple than the urging and supervision of superiors.


3. Some sales personnel may exhibit a certain degree of timidity in collecting payments, and a crucial issue here is the need for firm beliefs.
When a person is collecting payment for goods, if they are confident and have their own opinions when it comes to things, they can often come out of nowhere and recover debts that are already hopeless. On the contrary, they will be led by the other party's nose, and the payment that could have been collected may not be collected. Therefore, the mental state of the collection personnel is very important.
Some payees believe that too tight a collection will make the other party unhappy and affect future transactions. If you think so, not only will you never receive payment for the goods, but you will also be unable to secure future transactions. The more money a customer owes, the more difficult it is to make payments, and the easier it is to turn to other parties (third parties) to make purchases. The more difficult it is for you to stabilize this customer, so it is best to intensify collection.


4. To prevent customers from defaulting on payment, it is necessary to clearly define the transaction conditions at the time of the transaction, especially with no flexibility regarding the payment date. For example, some consignment contracts or receipts state "payment after sale", and as long as the customer still has one item of goods that has not been sold out, they can honestly refuse to pay for the goods; There are also contracts or receipts that say 'payment will be made after October'